PROJECT LEADS: CLAIRE NELSON, TAYLOR SLADE
CONSUMER INSIGHT: "I feel unseen whenever I put on a Band-Aid" & "I feel nothing significant whenever I put on a Band-Aid"
CREATIVE STRATEGY: This campaign honors the debut of the OURTONE™ Band-Aids, a long over-due correction to the legendary brand. This addition calls out the unawareness of many Americans and the lack of representation for others. The graphic use of real Band-Aids and a simple layout calls attention to the most important thing - that we are all human and we all deserved to be affirmed.